Lady Gaga marched to the beat of her own drummer with the new promo for her fragrance Fame.
The “Edge of Glory” departed from the usual blissful or s*xual motifs used by most scents, and took viewers to the “Haus Laboratories in Paris.”
A cold, industrial setting, the lab is punctuated with shirtless men who act as scientists conjuring up Gaga’s unique black eau de parfum, while a French voiceover artist explains the process.
Lady Gaga also took to her Twitter page to tease her followers about her upcoming single- “MONSTER FACT: we love watching you freak out about what the next single is. @DJWS ask this guy.”
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